WebStore by Amazon 3.5.1: Merchant Manual
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Once you accept the WebStore by Amazon Terms and Conditions and provide the
required information, you can create your storefront and begin selling on the Internet and
taking your first orders within minutes.
What is a Storefront?
Your Storefront is the public Web site that consumers visit through your domain name or
URL. Your storefront holds your product catalog, provides shoppers the ability to search
and browse merchandise, and allows shoppers to purchase your products online. Amazon
provides all the technology for your storefront – you simply have to configure it.
WebStore by Amazon allows you to have as many storefronts as you like, as long as each
has a unique domain name associated with it. Each individual storefront allows you to
present a unique look and feel and a customized product catalog to your customers.
Why would I want multiple storefronts?
Storefronts allow you to customize sites to a specific market segment or customer. For
example, if you sell jewelry and apparel, you can have one storefront that sells jewelry,
one that sells apparel, and one that sells both. You can also tailor storefronts along
themes like clearance, back to school, or free shipping.
