
WebStore by Amazon 3.5.1: Merchant Manual
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Once you create the appropriate records, they must propagate across the Web before your
WebStore is visible at your domain name. The propagation period varies from a couple of
minutes to up to 48 hours for changes to Address and CNAME records.
General Instructions
If your registrar is GoDaddy.com, Enom, or Network Solutions, follow the detailed
instructions in Step 2: Customize Settings with Your Domain Registrar of Configuring
Your Domain Name in Seller Central Help.
If your domain registrar is not one of those listed above, follow these general
instructions:
1. Login to your account on your registrar's Web site, and go to the account
management console.
2. Select the domain(s) you want to change.
3. Locate the appropriate section of the account management console for advanced
DNS settings.
4. Delete all existing A records that point to your main domain and @. Do not delete
A records for subdomains, such as mail.domainname.com.
5. Create two new A records that point your domain (mydomain.com)
to 207.171.166.53, and 72.21.206.30.
6. Create a CNAME record that points the subdomain "www" for your domain to
storefront.amazon.com.
7. Log in to Seller Central, navigate to the Store Management tools and then click
the Publish Site link.
Next Steps: Customize and Market Your WebStore
Now that you have your initial site created, you're ready to customize it and market it.
There are several tools available to help you manage and update your site(s). For more
information, click the links below:
• Category Management - Assign products to your WebStore categories and add,
remove, or rename a category.
• Template Management
- Choose the layout template and global color preferences.
• Traffic Manager
- Manage your traffic driving tools and market your site.
• Store Settings - Manage item content preferences.
• Publish Store
- Publish a WebStore to your preview or public domain.
• Change Domain Name - Change the domain name (URL) of your live
WebStore.