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Brand Platform
Sub Platform /
Fuel
Series Feature Feature Size / Key Feature
Size / Key Feature /
Derivative
Year Color
W=WHR D=DISHWASHER F=FRONTCONTROLS 1=OPP 0-9 0-9 P=PLASTICTALLTUB
A=BASEDISHWASHERMODEL A=2012
STANDARD
T=TRASHCOMPACTOR T=TOPCONTROLS 3=LOWLINE S=STAINLESSTUB
C=CONVERTIBLE B=2013
W=WHITE
Q=GARBAGEDISPOSER D=DRAWER 5=MIDLINE Z=STANDARDPLASTICTUB
S=SINGLE(DRAWER) D=2014
T=BISQUE/BISCUIT
P=PORTABLE 7=HIGH(GOLD) C=CONTINUOUSFEED(DISPOSER)
D=DOUBLE(DRAWER) E=2015
B=BLACK
I=IN-SINK 9=HERO(GOLD)
P=PLUGINCLUDED(DISPOSER) F=2016
S=BLACKONSTAINLESS
X=NOPLUGINCLUDED(DISPOSER) G=2017
M=MONOSTAINLESS
H=2018
U=SATINA®STEEL
(NEWINTRODUCTIONIN 2010)
OR DERIVATIVE J=2019
F=MONOCHROMATICSATINA®STEEL
(NEWINTRODUCTIONIN 2010)
B=BESTBUY
D=UNIVERSALSILVER
C=CONTRACT
H=THD
SPECIALITY
K=RETAIL/KEYACCTS
P=PUREWHITE(CERAN)
L-LOWES
Z=BLACKONWHITE
N=NATLACCTS
J=BLACKONBISQUE/BISCUIT
S=SEARS
C=PUREBISQUE/BISCUIT(CERAN)
K=MONOSTAINLESSW/SSCABINET
L=SATINA
(INTRODUCTION PRE-2010)
-
REFRIGERATION
A=MONOSATINA
(INTRODUCTIONPRE-2010)
-
REFRIGERATION
X=NOCOLOR/PANELREADY
I=WHITEWITHSILVERHANDLE
O=BLACKWITHSILVERHANDLE
DISHWASHER
New Kitchen Model Number Nomenclature
Whirlpool Brand Dishwasher
Completely redesigned model number nomenclature to support kitchen
suites and provide consistency.
• Common, consistentbasicmodelstructureacrosstheWhirlpoolBrand
kitchen,abilitytoleveragemodelnumberstofacilitatethepurchase
experience.
• Series digitprovidestradeandconsumerwithasimplewaytopair
product and build suites.
•Usetheseriestodenespecialtycolorplacementinmodellineup
(i.e.Biscuit/Biscuit,UniversalSilver),movingfromblack/stainless
tomonostainlessasyoustepuptheline,etc.
•Usetomanagesuitepricepoints,VBLandfeatureupgrades.
• Commonnumberingsystemdenes features important to consumers
(gas/elec,stainless/plasctub,width,etc.).
• Sustainable–abletoaccommodatefuturedrop-inmodelsandnew
modellines
• “W” as standard Brand idener;Golddenedasseries“7”or“9”.
TBD
Clean Up Updates