10
PRODUCT POSITIONING
With the introduction of the C6055 and C7570, Savin now has the most comprehensive line of color-
enabled MFPs in the market, period. With speeds ranging from 24 to 75 ppm in black & white and 10
to 70 ppm in color, Savin now has a range of general office solutions that covers everything from the
small office to the light production environment, including corporate reproduction departments (CRDs).
Like the C6045 and SDC555, the C6055 and C7570 are designed for customers who need and want
color and are already generating it, either using outside vendors or via a dedicated color MFP or copier/
printer. Your job is to show these customers how the C6055 or C7570 will reduce the cost and/or
turnaround time associated with producing color documents, and to allow them to move outsourced
color printing in house for reduced costs and greater control over the printing process.
With the launch of the higher speed C6055 and C7570, Savin can now even more effectively address
key customer requirements, by:
■ Migrating more volume to color to increase the effectiveness of documents.
■ Shifting color page volume from outsourcing (print-for-pay/commercial printing) to in-house
production.
■ Consolidating the number of devices required to meet workgroup/department printing needs
■ Introducing a cost-effective solution for light production environments that cannot justify expensive
production-class machines.
