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OUR COMMITMENT TO THE ENVIRONMENT
When it comes to being environmentally friendly, at Panasonic we approach the
challenge differently by examining it in every aspect of our business. Unlike other
companies, Panasonic controls every aspect of its product manufacture, from the design
process to production. So not only can we design eco-friendly products, but produce them
in a more environmentally friendly manner as well.
PANASONIC’S SPONSORSHIP OF THE WWF’S
INTERNATIONAL ARCTIC PROGRAMME
The Arctic is affected first and worst by climate change; the effects of warming are already
being felt. The Arctic is also a global temperature regulator, with many delicately balanced
relationships that have the potential to seriously amplify the impact of climate change
around the world.
It is one of the world’s largest, most valuable and pristine natural regions, but it faces
challenges from both climate change and increased human use. Panasonic’s support will
enable The WWF to scale up activities at a time when the Arctic faces unprecedented change.
Those activities include devising and promoting governance and management regimes to help
protect Arctic ecosystems, eliminating illegal fishing activities, and researching, monitoring
and supporting the continued well-being of key arctic species such as polar bears.
Supporting these initiatives is an important part of Panasonic’s global ‘eco ideas’ strategy.
Part of our aim is to improve the efficiency of products, reduce the environmental
impact of manufacturing and encourage people to get involved in environmental issues
– through local communities, across Europe.
* Based on 3.6 washes per week utilising the Cotton – Eco 60
°
C + Intensive washing cycle
ECO IDEAS MATTER
MINIMUM WATER CONSUMPTION, MAXIMUM WASHING PERFORMANCE –
WATER IS THE EARTH’S MOST PRECIOUS RESOURCE. PANASONIC’S NEW WASHING
MACHINE ONLY CONSUMES 44 LITRES OF WATER FOR THE STANDARD WASHING
CYCLE COMPARED TO AN AVERAGE FIFTEEN YEAR-OLD MACHINE THAT USES ON
AVERAGE 100 LITRES PER WASH. ADD THOSE SAVINGS UP (56 LITRES WITH EVERY
WASH) AND THE TOTAL IS UP TO 10,000 LITRES OF WATER SAVED PER YEAR!
*
This washing machine is an economic powerhouse
in cleaning. The tilted drum, wide-angle water sprayer
and revolutionary 3D Sensor Wash guarantee
exceptionally clean loads, using less energy and water,
time after time.