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IPSO Style Guide Goal
Following the IPSO Corporate style guide is essential when designing marketing materials,
corporate communications, posters, advertising, Web applications, etc. to ensure a consistent
corporate identity. In this guide, IPSO will refer to domestic production and marketing. IPSO
Belgium (BE) has its own unique style and marketing rules.
Table of Contents
LOGOS, COLORS & FONTS . . . . . . . . . . . . . . . . . . . .1-2
IPSO Brand Logos
Alliance/IPSO Brand Logos
Fonts
IPSO SPECIFICATION STANDARDS . . . . . . . . . . . . . .3-4
Page 1 of Specification
Page 2 of Specification
TRADEMARKS, WORDING & WEB SITE . . . . . . . . . . .5
Trademarks & Registration
Specification Verbiage
IPSOUSA.COM Web site
PRODUCT IMAGES & TRADESHOW GRAPHICS . . . .6